Page load times are important. The faster your site loads, the better. Google has been making it clear since 2010 that page speed matters when it comes to search rankings. Page load times also affect user experience, with slow sites having the potential to frustrate visitors. The common consensus seems to be that slower sites will have a higher bounce rate, but a recent analysis of nearly 2000 Google Analytics properties has shown that there is no correlation between page speed and bounce rate.
For best results, you should first apply content-specific minifiers to CSS, HTML and JS files and then apply GZIP compression to the minified cotent.
On Apache servers (which is most servers) enabling GZIP is simply a matter of adding a few lines to your